I am a 35-year veteran of The Tradeshow and Special
Events Industry and my journey has been marked by
a diverse array of roles and accomplishments.
Throughout my career, I have gained invaluable experience
in Operations, Sales, and Management within the expo sector.
This extensive background and expertise ultimately
led me to the establishment of SMS Expo Ops,
a company dedicated to providing exceptional
services and solutions in tradeshows and special events.
Larry has held prestigious positions such as President of the Tradeshow Contractors Association of Southern California, Chairman of the Joint Apprenticeship Committee for Local 831, and board member of The Hotel Association of Los Angeles. His expertise lies in leading event teams to deliver logistical solutions and growth strategies for associations hosting live events.